Collaboration for Successful Product Go-to-Market: Working with Product Marketing

In today’s saas business, a product's success hinges on a great go-to-market (GTM) strategy. And collaboration between product development and marketing is essential for developing and executing such strategy.

We invite you to an enlightening fireside chat featuring Kelly Xu, product marketer at Snowflake, about effective collaboration between Product Managers (PMs) and Product Marketing Managers (PMMs). Discover how this partnership is key to launching and expanding products successfully with a robust GTM approach 

Agenda:

1. Kelly’s Career Journey

2. Day to Day of a Product Marketer

3. Collaboration between PMM with various Departments

4. Successfully collaborate with product marketing for product launches and beyond

5. How to enable successful Go-to-Market strategies and launches for your product.